All posts by Nuderobot

Mar, 17

[ oddfreckles ] aka family member aleece wilson

The Windsor Star did a great interview with fellow obfclothing family member oddfreckles who puts in the hard work and has seen it  begin to pay off. I love when family members such as oddfreckles work really hard toward something and are able to see the reward. It is a really great way to teach yourself a great work ethic and I am sure oddfreckles would agree. Look at what you’ve accomplished and remember how much work went into it. Nothing is more rewarding. For the full article click on the image below.



oddfreckles windsorstar obf obfclothing one big family

I recently read a great article about growth mindset, which talks about the amount of work rather than the result. Ill post it below for anyone that wants to read it.  (more…)

Jan, 16


hello hello hello

yes i know i’ve been gone for a very long time but it’s never too late to pick up where you left off.

from now on i will be taking you through my every step. back to the basics with this dewd.

i will keep it very short and sweet for my return.

few things:

released some beanies…sold out within the hour

made some pullovers….didnt release them yet and i am almost sold out…i will release what is left this week…have to keep the family happy

remade some beanies with two new colours…releasing possibly tuesday

the process for the beanies went as follows

• found a supplier (most annoying part)
• ordered new labels (they turned out perfect)
• got them stitched on by a family friend
• finna take some photos at the store again
• upload them to the site this time
• find secret location
• post up, post tweet, watch em fly
• add on the rest of the pullovers

this week:

sell beanies

talk with homie about collaboration some more (you guys are going to be stoked on what we are cooking up)

cont’ some form of routine

finish spring collection

finish side design work (great for making extra mulla, and honing in on our own skills)


the main thing that will be changing is i will be doing very limited quantities, very limited.

“if you get it you get it, if you dont you dont”

“if you didnt get it, you wasnt about it”

take care.


if you cant wait every sunday for updates follow my every move on the social





Aug, 15


This next guest is genuinely a great guy. He was one of the first ones to reach out and support OBF. This dewd right here has always been down to help out OBF and ask if I needed anything. I present to you Liam Higgins ladies and gentlemen. Honestly I am glad to know he has my back. Below you will find a little back and forth we did.

Check out his instagram! CLICK HERE!

Check out his twitter! CLICK HERE!


Q. Tell us a little bit about yourself?

A. I’m Liam Alexander Higgins, I’m a 21 year old photographer and cinematographer born and raised in Windsor, Ontario, Canada and am currently based in the Greater Toronto Area and Detroit, as well.

Q. Why do you do what you do?

A. As intricate as most people might make things out to be, I’ve always just loved shooting photos and making videos. It started out years ago when I broke my leg skateboarding. In order to stay involved while not being able to avidly participate, I thought ‘why not just pick up the camera’ and emulate some of the guys on YouTube that are making cool videos of their friends on boards? At the time, I was using a Canon ZR700, (I think?) and I’d make all these petty little montages on YouTube that I would share with all my friends. While, this only really lasted a year, I gave it up for a few more years until I started back up again once entering College.

Q. How long have you been a photographer for?

A. I started getting heavily into photography about 3 years ago, and I’ve been constantly at it ever since!

Q. How would you describe your style?

A. It’s really hard to say at this point in time, because I think I’m in a really developmental stage. I’m really into taking a more cinematic approach to my work, photos included, and would like to say that I try incorporate a lot of extremely important areas of my life into my photography. My interest in fashion and the colour aesthetic really comes through in a lot of my photos, but at the same time, I try not to over compensate with editing, but rather build a nostalgic feeling in my photos.

Q. What is your most embarrassing moment?

A. Although it’s kind of a funny, but cliché thing to say, those who’re around me long enough know that I just kind of embrace whatever is happening in a moment and look at it as positive as possible. Even if it can seemingly be a little embarrassing, I just purposely make the situation a funny one for everyone instead of feeling that anxiety of embarrassment. So with regard to that, I honestly can’t even think of anything. Formatting a card on accident was probably the worse moment of my life though.

Q. What is your favourite thing about your photography?

A. Not so much about my photography, as much as my progression as an artist in general, is that I’m infatuated with the fact that I’m constantly growing or evolving. The really great thing with art is that within respectful grounds, you can do whatever you want, and you can really use your imagination to describe the world and people as you see them. I love colour so much, I think it’s one of the boldest elements of photography. How your colour looks evidentally portrays everything. While composition is heavily important, I pay huge attention to colour.

Q. Who inspired you to pick up a camera?

A. Derek Cianfrance, no doubt. Upon seeing movies like Blue Valentine and Place Beyond The Pines, the way he directed those movies gave me such a passion for the design of story. While I originally was supposed to attend university for creative writing, telling a story has always been close to me, and I think Cianfrance really opened my eyes about how not just the story is important, but the actors, the colour, the setting, the look of your characters and so on and so forth, it’s way more work and understanding than people make it out to be.

Q. Do you have any favourite photographers? Who and Why?

A.I wouldn’t say there’s any necessary photographers I would call my ‘favourite,’ but there is a style of photography I really try to reconstruct in my own way. Pages on Instagram like @bleachfilm, @waitingontheworld, @dark.daisies have posts that motivate me to shoot more than anything. If I really did have to name any photographers that I really like, I would have to say Dragan Andic, Will Jivcoff and Rob (@_rcph_]. Those guys know everything behind a camera, in my opinion.

Q. What websites do you visit the most?

A. Besides the staple social media sites, I don’t really deviate much outside of those. I really enjoy Reddit, haha. You can find some awesome photography on there!

Q. What are your plans for the future?

A. My lifetime goal with photography and cinematography is to open my own production company. I want to run and manage everything that goes on, while still being heavily involved on set. I think that’s extremely important with any business; to be heavily involved in what ACTUALLY goes on, instead of just being a bystander and collecting your riches. Secondly, travel is a huge part of my interests in life. I feel there’s so much left to see, and if all the photography I’ve seen thus far in life has taught me anything, is that there’s never enough things to document and enjoy. They all hold very special memories, be the one to tell that story!

Q. If you could be a mix of two animals which two you would be and why?

A. Haha wow, I’ve never been more puzzled answering a question in my life. I’d have to say a pug and piglet, so a puglet? Both of those animals are so adorable, it breaks my heart every time I see them.

Q. Three words to best describe yourself?

A. I feel like I might not be able to answer this question without being incredibly cheesy or cliché, but definitely ‘Stay Happy There.’ Even though this is a song title of a band, I think it speaks a lot of volume. While ‘There’ can constantly change, I think staying happy shouldn’t. I’ve gone through a lot of things over these past few months and it has caused me to go places where I thought I’d never thought I’d see myself. Not even physically, but emotionally. I think the most important thing in life is being aware of how much perspective plays a role in healthy living. It’s pretty simple: If you’re unhappy, change it. Whether it’s the people around you, the choices you make, or the things you see ahead of you, approach them with a good mindset and attitude, and you’ll be able to enjoy yourself and feel better about everything around you. But, more important, if you’re not, then make the change to bring yourself back to the happiness you deserve. While many artists argue that depression and insanity breeds creativity, living a happily and fulfilled life can also do so much for your mind and how you see things visually and creatively. Stop worrying about others and focus on yourself sometimes.

Q. Why did you buy an OBF shirt?

A. Minus the fact that Mikey is the absolute man, supporting local has always been super important to me. Knowing that my money is being invested in something that’s going to better my immediate surroundings in my community is the coolest thing ever. More local talent, businesses, art, fashion or anything for that matter, means more people are being involved in their passions. Which means around you is an increased quality of life, which will always affect you and create more opportunities to inspire and share with one another.

Q. What do you like about OBF?

A. OBF stands for ‘One Big Family,’ and that in itself represents something that seeks to create a collaboration beyond just art, fashion, music, etc., but advocates for humans everywhere. With everything that’s currently happening in the world, I think the idea of OBF supports the idea that we’re in this battle together. With things like war and terrorism constantly flooding the media in a very forward and frontal fashion, I think it’s safe to say we live in a world where our thoughts, lives and potential are compromised by indifference. With this growing idea of competition and domination in the world, we forget that at the core, we are all humans and that we need to support each other constantly for that core value we possess. One Big Family is seen as a collective that accepts all as one and aims to consider all ideas, values and importance of one another. Uniting the family is just the first step in bettering a community of people to feel welcomed for who they are, and to spread that love and positivity to expand the family.

Q. Do you have any top photos you would like us to share?


To stay update on my journey click and follow all this!





Hang Ten,


Mar, 15

[ profile ] Jeffrey Srnec

Recently had the chance to catch up with the homie Jeffrey Srnec and get him to answer a couple questions. Before we get into that thou let me just tell you a couple things about this dewd. First off I have known him for a long time now, and he has been the most humble dewd the whole time. It is pretty cool to know someone at his level, and still remains humble and down to earth. He recently filmed a instagram video wearing an [ obf logo ] t-shirt available online for [ $29.95 ] in black & white. You can check the video out [ HERE ] I also enjoy his instagram, which is filled with photos that he takes and some radical skate maneuvers.



Q. Who are you and what do you do?

A. My name is Jeffrey Daniel Srnec and I go to school for electronics at St. Clair. I skateboard a lot in my free time.

Q. Why do you do what you do?

A. I do what I do because it’s what I find enjoyable. Not many things interest me.

Q. What is your most embarrassing moment?

A. I can’t really say I remember my most embarrassing moment. I try to forget those. Maybe tripping while bowling… Scott knows what in talking about.

Q. What is your favourite food?

A. This is the worst question !! I really like sushi or a good stir fry. My mum’s bacon and rice is pretty awesome too.

Q. Do you have a favourite skateboard artist? and who?

A. I recently watched the Chocolate Skateboards Epicly Later’d and Evan Hecox makes really cool graphics.

Q. What would you put on your first skateboard graphic?

A. I really have no idea. I would just ask an artist I trust to make something that represents me well.

Q. Favourite trick to do?

A. 50-50 griiiiiiinds !!

Q. Which would you rather wear for the rest of your life? DC court graffik or OSIRIS D3

A. I had to look up what that DC shoe was…. just awful. I’d probably go with the D3 cause those are way more OG.

Q. What are your plans for the future?

A. Right now I’m just trying to finish school. I have a pretty awesome thing going on with my girlfriend too. Just keep doing what I’m doing I guess.

Q. If you could be a mix of two animals which two would you be and why?

A. A crocodile and a gorilla…. think about it

Q. Three words to best describe yourself?

A. Alright, sorta, sometimes 

Q. What do you think of Kanye West?

A. I have actually watched some of his interviews. He seems kind of delusional. I don’t know what happened to him. He’s kind of hilarious actually.

Q. Do you have a favourite youtube series?

A. I really enjoy Ted Forbes’ show “The Art of Photography”. I just started watching Ben Hornes channel too a bit. He’s a pretty cool large format photographer. He does a lot of landscapes.

I hope My answers weren’t too long. I tried to keep them short. Thanks for asking me these questions Mikey. Keep killin it and following your dream player. OBF !!


Don’t wait for these weekly posts. Follow me on all that social network shit that we all love.

Hang Ten,






Mar, 15


This week on [ building a streetwear // lifestyle clothing brand ] OBF is featured in a music video, OBF is featured in an online magazine, and we will talk about the pressure of society. Pretty much this week OBF received it’s close up. A few other things happened this week but we will stick to these 3 for the time being.

The first thing we must talk about is this music video we were featured in. I first met Myles Kushman while I was working my very first retail job. I would show him the freshest of garments, as well prepare his skateboard for the next set of tricks. A few years had past and I haven’t seen much of Myles until the past couple years. He started making music, and videos that are actually incredible. My good buddy Lawrence, who happens to be an amazing filmer and OBF advocate started to film for Myles. Tossed Lawrence some shirts to give to Myles and he ended up wearing both in the video. Myles as well offered to wear the shirts to his next show, where I will be selling some shirts as well.


Next on the docket OBF is feature on GRUNGECAKE.COM

Thanks to the homies PAPERWATER my artwork was featured on this online magazine. They had an amazing article with them which featured some of the work I did for the duo. These dewds are really humble and make really great music. They reached out to me just from a simple tweet. I had tweeted something along the lines of “this is some groovy shit” and a few minutes later I received a reply that changed a lot.


IMG_6040 IMG_6041

The last item on todays list the I wanted to communicate with you is the pressure I feel and you may feel society has on you.

Society tells you to grow up, go to school, and get a job that will pay the bills. It sucks because without doing those things there is a chance you may never be able to afford some of the things you WANT or what society tells you that you WANT. There is still a high chance you will not be able to afford those things you WANT. I just hate that they have brainwashed me into thinking that I WANT those materialistic items. An example of one of those things that I WANT is an Aston Martin. I went to school but was making more at a retail job than I would be working a entry level position in my field. I personally chose to be happy rather than slave away. I am still choosing to be happy by becoming an entrepreneur and following my dreams of creating a successful clothing brand. I only bring this stuff up because I ran into a buddy from grade school who said while we were in conversation “well we have to grow up sometime”, I thought to myself immediately and said NOPE!!!! I will continue to struggle and put tons of hard work, money, and time into my business until I feel it is successful. I will chase and build the life that I want, not a life someone told me to chase.

I hope everyone finds the courage to chase their dreams and do what they love because they love it, not the money.

Don’t wait for these weekly emails. Follow me on all that social network shit that we all love.

Hang Ten,






Mar, 15

[ profile ] sean davidson

[ profile ] sean davidson

I recently had the chance to catch up with Sean Davidson 1/3 of LiquidWild. Sean does the film and photography portion for LiquidWild. This dewd has been taking respectable photos since before I have known him. Everything about Sean is respectable. His house for instance is respectable. Dewd, when you read this your house is tight breh! I remember one time in the summer he had already finished eating and insisted on making me a burger to eat as well… was a good burger. Breh, according to facebook we have been friends for 5 years, time has flew. That concludes this portion of the profile. Now time for the interview.

sean davidson essentials grid life lifestyle obf obfclothing unitethefamily


Q. Who are you and what do you do?

A. Im Sean Davidson and I am a photography and videographer who is a cofounder of a media company named Liquidwild. 

Q.Why do you do what you do?

A. I got my first camera when I was 12 and ever since then its always been a dream of mine to make a living doing what I love the most.

Q. What is your favourite food?

A. Definitely pasta.

Q. What are your plans for the future?

A. I will continue to build and expand Liquidwild. We are always looking for new concepts and opportunities to bring our work to the next level.

Q. Three words to best describe yourself?

A. Goofy, Creative, Friendly

Q. What do you think of Zack Reeb?

A. Well I don’t really have a choice but to like him since I’m dating his cousin so he’s basically family.

Q. Do you have a favourite youtube series?

A. No I mostly just watch whats trending and music videos.






Feb, 15

[ building a streetwear // lifestyle clothing brand ]

Hello hello and welcome back to another episode of building a streetwear // lifestyle clothing brand, well at least my journey into it. It is going to be pretty cool when the day comes and I can look back at all these posts and be able to see the formula. The ingredients so far are simple. 1cup of heart, 1cup of persistence, and 2cups marketing. Bake on high, until you your items are in demand.

[ profiles ] This week I made a list of individuals who I feel I would like to do a profile on. Even had a buddy who is on the list ask me about, he seemed really interested which started turning the wheels even more. While doing these profiles you have to ask yourself a couple questions. Who in my circle are the influencers? How can I leverage both entities? The main thing to remember is it has to relate back to your brand. OBF is about building a family of individuals who put their heart into their work, while indirectly helping others, but you also want it to be used for marketing, help both entities to grow.

[ routine ] Always talking about getting into some sort of a routine. lately, I have been waking up at 8 everyday and getting whatever work I need to get done before I have to go to work. It feels good having all this extra time in the morning and not feeling rushed. The next step is staying focused on the task at hand, and allocating how much time to spend on what. One can get side tracked real easily now. The phone goes off, you want to watch your favourite show. This especially sucks with netflix because all the episodes are all available one after another. This is where you learn the skill known as self control, if you haven’t taught yourself it already. Stay focused and allocate time to grow your brand. It won’t just happen overnight. Every single day I am spending working on it and trying to grow it. It has consumed my mind, how do I make it better? What can I do next? How will I sell all these shirts? What can I do this week? There is a lot to think about from the marketing, to the designing, and everything in between. One thing that has helped me stay focus is my office. I officially built my very own humongous desk. This little thing has helped get organized to the max.

steel pipe desk

This week I will be focusing on getting the brand out there. Emailing tons of businesses and just connecting in general. So far one of the greatest things thats happened is from a simple tweet. I have built a relationship based off a tweet. What started out as a fun project turned into a paid project. We are still building upon this relationship as well, who knows where it is going to take both brands. I want to create many more of these relationships because it helps me grow and gives me practice. Take this past week for example. Family member [ dscott ] was playing a show at Revival and he was wearing one of my shirts. No one is going to go out and take photos for me, so I grabbed my camera and went to the event. This gave me the time to practice taking photos which I enjoy, and gave me some marketing material. Plus it was good supporting the people that support me.




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Looking forward to see what this week brings me. If you guys ever have any questions you can always email me at mikey [ at ] obfclothing dot com.

If you want to keep up with my journey into building a clothing brand you can follow me on…




Jan, 15

[ profile ] dscott


This will be a section where I approach certain people  / friends / and OBF family members who I feel put their heart into their work. The first one I will be doing is on a close friend who I have watched grow. Every chance this dewd had he was practicing. I would go to a party at his brothers house and there he was practicing away while providing music for the party. He has put tons of time in preparing sets for events downtown and festivals at the riverfront. He sat down with OBFCLOTHING to do a short Q & A. He also prepared a mix for OBFCLOTHING as well that you can check out below. Without further ado I present DSCOTT.


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Q. Who are you and what do you do?

 A. I like to think of myself as a man of many talents, but on the decks is where I come alive as dScott. I’m the resident DJ at Windsor’s Revival Social Lounge. I also post monthly mixes and mash-ups on my Soundcloud. Check it out @

Q. Why do you do what you do?

A. Dj-ing is a passion of mine. I love the music, I love the energy of the crowd, and I love the learning experience. It’s such a great feeling when you’re able to mix things up to create something new. Dedicating yourself to something and actually feeling yourself improve and grow at it is rewarding in itself, but when it’s something you really love to do – that’s when the magic happens.

Q. What is your most embarrassing moment?

A. My first ever DJ-ing gig. I was so nervous I had sweat through my shirt before I even started. My brother patted me on the back and said – and I quote – “don’t worry bro, you’ll be fine… the worst thing that could happen is the music stops”. Sure enough, I hit a button at the wrong cue point and the music stopped dead. It was awful. I was able to recover fairly quickly, but you better believe I always double check now.

Q. What is your most memorable moment?

A. This year I had the chance to play Windsor’s Coming Home Music Festival as the afternoon headliner of Life in Colour. It was an amazing opportunity to open for Grandtheft and Cedric Gervais and play in front of over 2,500 people. The energy was amazing and it was certainly an experience I won’t soon forget. I hope to be returning to the CHMF in 2015.

Q. What is your favourite food?

A. Meat lovers pizza – the pizza of a real man.

Q. If you could be a mix of two animals which two would you be and why?

A. A Panda, because I’m cute and cuddly (hello ladies)- yet angry like a bear. And a lion because my ego wants to be king of the jungle. So… a Pandion? A Landa?

Q. Can I be your next #mcm?

A. You can be mine if I can be yours.

Q. When is your next show?

A. Saturday February 7th at Revival Social Lounge. As resident DJ, you can catch me there most Saturdays. And of course, you can always check out monthly mixes, on my Soundcloud:






Jan, 15

[ building a streetwear // lifestyle clothing brand ]

It has been a lot longer than I expected. The good news is I am back and throttle blasters are at full speed.

I have been thinking a lot about this streetwear lifestyle brand and what I need to do to get it to the next level. Implementations will be taking change, I will let you know how that goes.

So while I was afk [ away from keyboard ] a lot happened. The first major thing that happened was I started doing a lot more design work, as much as I could for as many as I could. My business partner does consulting on the side and he tossed me a couple projects to work on and hone in on my skills. I am proud with how they turned out. The cash flow from that will be going towards my new desk that I want to build. My office is just driving me nuts and in turn I’m not being as productive as I could be. I have also been working with a group based out of Miami known as PAPERWATER. These dewds are mad respectable because they think just like me. They are the shit, we are figuring out how to get both brands leveraged. I am in the driving seat, this shit is real now and everything matters. Recently I started doing some design work for a music blog my friends will be curating. The graphics are turning out to be awesome. I really enjoy the style that I have adapted, it always makes me laugh when I think about it. Also, even more recently I have been put in contact with a streetwear / lifestyle brand based out of Michigan USA. My buddy who I met at 100k (which I will get into later) put us in touch, said we had to check each others brand out. Super impressed with this brands creative.

What really gets me going is that so far none of this would be possible if it wasn’t for my streetwear / lifestyle brand. I have already succeeded a little bit by growing my family.

Im in love with the fresh snow

Got it in Colorado

Repp’n Zumiez from Ontario

100k I got 100k

100k I got 100k

What is 100k you ask? Well at the retail store I work at [ zumiez ] if you sell a certain amount [ 100k ] you get to go on an all expense paid trip to Keystone Colorado. Since there are a ton of Zumiez employees who sell a 100k only the top get to go. I personally sold a whopping 205k. The best part about this trip is all the owners of all the other brands are there, and they mingle with you. It really motivated me even more. Brands were everywhere, I was talking to Bobby Hundreds, Benny Gold, dewds from Sector 9, dewd from Forties and Shorties, dewd from Mishka, and a couple others. Really opened my eyes to how real the hustle is. The most memorable thing that happened was the dewd from Sector 9 vouched for my brand in front of the Canadian buyer for Zumiez. I will be emailing him this week about the brand and seeing if I can move it into Zumiez. Another great part about the trip was we were able to go snowboarding down a legit mountain. Took me about 40min to get back down. The whole experience was priceless.

I have been trying to beat my previous goals at work in order to secure my spot for next year.

The last thing I wanted to talk about is productivity.

I am still trying to get into a routine that best fits my lifestyle. This is an extremely difficult thing to do. I really want to start my mornings earlier and get everything ready for the day. Today I saw on pinterest a couple ways to improve this. One is to do all the things on your list that take less than 5 minutes right away, as soon as they pop into your head. Another was get into a bed time routine so you are not wasting time in the morning. So tonight I packed my lunch, picked an outfit, showered, and grabbed everything I will need for tomorrow. No time will be wasted tomorrow, I hate making decisions in the morning. Still trying to get back to the gym which is very difficult as well, but I need to make time for it. Health is super important to me. I want to live till I’m like 150, don’t give a shit.

Anyways I hope you enjoy this post I will definitely be seeing you guys on Sunday.

Hang Ten,


If you want to keep up with my journey into building a clothing brand you can follow me on…