OBF Clothing

10
Nov, 14

VEW.07

VEW.07 (very exciting week N˚7)

Welcome to this weeks very exciting week N˚7. We have some things to cover that is for sure. First and foremost the launch is getting closer and closer. With that I am getting super excited to be able to share a part of myself with the world. Being fortunate enough to able to chase my dreams. Last week I came down on myself a little bit, had a rough day. Received a text from my girlfriend that changed my attitude immediately. It read you should be grateful you are able to chase your dreams. This opened my eyes right away, and thought to myself, one of the reasons I am doing this is for others. That bad day slowly went away. I rarely have bad days because there is no reason for them.  As Bob Marley would say every little thing gonna be alright.

So on todays docket we have shipping, good news, and social media. Lets just jump right into this shit.

This week we had a conference call with one of the major postal services in north america and it went great. It is a win win for us because there are no fees, how could we say no. Now the next step is to get it integrated with all our shops and have it set up. We need it for the main store on wordpress, our etsy site, and amazon/ebay store. This is going to be tough getting all the orders organized and sent out in a timely manner. I have been following a couple brands who are ahead of me and been around for awhile and just getting their shipping down now. These brands are inspiration because I get to see their struggle, their wins, and they give advice. That advice is crucial, saves me time and money, and I feel more connected to the brand. The brand that stands out the most for me is The Legends League. This dewd post some of the most meaningful stuff. I highly recommend everyone check him out.

Do you know what I like? I like some great news, here we go. THE T-SHIRTS ARE FINALLY ALL FINISHED!!! I picked them up yesterday and now its time to package them all. I can finally upload the images to the site and get the ball rolling. The video will also be up this week on the website. Funny story about the video, I accidentally leaked it while uploading it to vimeo. Instantly had to contain the situation because my closest friends/supporters reblogged, shared and retweeted it as soon as it was uploaded. I felt like a mobil hq for some serious shit. I am very thankful to those who support me, truly respect the people in my life backing me.

Social media is my best friend and my worst enemy. I am just so confused over this youtube channel linked with google plus. Did not know what I was doing. The brand some how has two channels, and one is linked to a google+ page that I thought was for the brand but is for myself. So I have to make a page for the brand and link it to the channel that uses that domain name for the brand. Then I have to delete the other one but you can’t until you delete the google+ page for that account. Anyways I tried my hardest to understand it but could not do it myself. My partner and I will go over it tonight so I can fully understand that shit.

Can’t leave a post without posting up a few pictures.

The one below is a contest I entered for rip n dip. Sadly I did not win but gave me great insight on how to win future contests.

nermal ripndip clothing streetwear skateboard brand new life lifestyle mens mensclothing mens style mens fashion obf obfc obfclothing one big family unite the family

 

Now this image below is of the highway. One night after work I snuck up the son of a b***h and got some stellar photos. I didn’t want to alarm anyone so I was in hiding the whole time. So thankful for timed exposure because I do not have to hold the button down.

nermal ripndip clothing streetwear skateboard brand new life lifestyle mens mensclothing mens style mens fashion obf obfc obfclothing one big family unite the family

 

That is it for this weeks VEW.07

Hang Ten,

M.

If you want to follow day to day check out the other media.

Instagram // @obfclothing

Twitter // @obfclothing

Tumblr // obfc.tumblr.com

Facebook // facebook.com/obfclothing

03
Nov, 14

VEW.06

VEW.06 (very exciting week N˚6)

Well well well so we meet again…

What can I say about this week? Some minor set backs, the winner has been chosen, and the OBF NATURALLY SELECTED LOOKBOOK 2XXX has been completed.

Lets take a minute to reflect on some of these minor set backs. Yeah set backs suck because I am really excited to get my brand out there and going, but it prepares me for the next release and how to time things a bit better. Constantly becoming more efficient and organized is what I am taking from all of this trying to start a clothing brand. I had to reschedule the OBF NATURALLY SELECTED LOOKBOOK 2XXX a couple of times. This rescheduling did lead me to a better idea thou. I am pleased to say the OBF NATURALLY SELECTED LOOKBOOK is humorous yet sophisticated. Another minor set back is packaging. Still trying to find that perfect packaging. I may skip on the brown butcher paper and go with a brown heavy duty paper wrapped in hemp string. The last hiccup is the other half of the t-shirts are not ready yet. Those are just a couple of the minor set backs but it is ok because this whole thing is a learning experience.

The winner from the OBF INSTAGRAM // TWITTER // TUMBLR CONTEST has been chosen. He goes by the username @mateoroksandic. His winning comment “Jizzin’ out my eyeballs ’bout the new #OBF collection.” I thought this was extremely hilarious, so he won. Below you will find the picture I had the family comment on with their own caption.

obf obfclothing one big family windsor detroit streetwear lifestyle clothing mensclothing menswear mensfashion mens style

The last item for discussion is the 2XXX OBF NATURALLY SELECTED LOOKBOOK. After the third rescheduling I decided to go against shooting in Detroit Michigan. I wanted something even closer to me. Turned to my friends and they gave me some great ideas which made me think and one thing lead to another. We decided to shoot it in a forest located in Windsor Ontario. Now the lookbook is even more on strategy with a cool concept. On the day of the shoot the weather was optimal. It was cloudy which was great for shooting in. My only negative feedback was, it was cold and I was naked. We got all the shots I needed and had fun. I want to thank @keylowmatt & @zackreeb for helping me out with the shoot on such short notice. Below you will find a sneak peak at the OBF NATURALLY SELECTED LOOKBOOK.

obf obfc obfclothing one big family lookbook mens menswear mensfashion fashion mensstyle style life lifestyle clothing brand streetwear brand new art photography lookbook

That is everything for this week, next weeks VEW should be very exciting.

Hang Ten,

M.

14
Oct, 14

VEW.03

VEW.03 (very exciting week n.03)

I was never a big fan of writing sh*t, so I never know how to start these OBFCLOTHING blog posts or where they will take me. There are always a couple of points that I try to get across in every post and I hope you the viewer catch ’em. Without further ado I present you with this weeks VEW.03 aka V °3.

This week I needed to get a couple things done in order to launch my brand in Windsor, Ontario. No one can buy my sh*t if they can’t see it. Sent out a couple text messages and voilá, my good buddies @LiquidWild agreed to do the shoot for me. LiquidWild is run by a group of three rad dewds in Windsor Ontario who each bring something to the table. Together they form a company that has the capabilities of providing your brand with photo, video, web, graphic design, branding, and of course any social media needs. It was great working with these guys because it was organic, and we got done what was needed.

Another thing I had completed was a checklist for the lookbook photo shoot that will be taking place in Detroit Michigan. I went over this list a couple times and this week I will go over it once more. No date has been set thou, on my to do list is contact the photographer. I want to aim for a November 1st launch.  Coming in at a strong second place of sh*t I need to get done is getting the tags sewn on. Half will be done this Tuesday, the other half as soon as he is done those. Coming in third is finding and ordering the packaging. As well wrapping all the t-shirts and getting them organized. If you follow me on Twitter you would have noted that I did make a pretty sweet inventory spreadsheet on excel that I am pretty proud of. My partner and I did some fine tuning this week and now it is f**k’n immaculate.

Below you will find an image of Sean photographing the OBF NATURALLY SELECTED // DODO CLUB shirt.

obf obfclothing onebigfamily streetwear life lifestyle detroit windsor menswear mensfashion mensstyle style outfitThe next image is of his dog. I thought it would be funny if we photographed the dog in with each shirt. I have never seen any company do that but I changed my mind….maybe the next photo shoot.

obf obfclothing onebigfamily streetwear life lifestyle detroit windsor menswear mensfashion mensstyle style outfitNow for the moment that changed my week completely. I made a breakthrough with what direction I want to go in with my brands logo. It all came about after I finished reading an issue of Frank151 which featured Nick Tershay aka Nicky Diamonds aka the founder of Diamond Supply Co. I felt really overwhelmed because I felt really connected with his story. So without hesitation I decided to message him on Instagram. To my surprise he responded back to me with some great words.

obf obfclothing onebigfamily streetwear life lifestyle detroit windsor menswear mensfashion mensstyle style outfitAfter receiving this response I got back to thinking about my brand.  Since my brand is all about One Big Family and to get a big family you need population, and the only way to populate is birthing. BOOM! This brought me to mothers, and motherhood. I then proceeded to google top motherly animals in the animal kingdom. What I came across shocked me and steered me in the right direction. I landed on 7 animals which I was interested in attributing to my brand. They are as follows: Polar Bear’s, Octopuses, Orangutang’s, Alligator’s, Elephant’s, Cheetah’s, and Koala Bear’s. Which one of these 7 perfect animals will I use or will I use more than one. One however does fit perfectly with the brand and what I eventually want to turn it into.

I will leave you with this…….I am becoming more organized.

Hang Ten,

M

05
Oct, 14

VEW.02

VEW.02 (very exciting week number two)

Where do I even begin….

This is not just going to be a journey into the making of a streetwear company but also a journey into who I am.

A lot has been on my mind lately since receiving my t-shirts from Toronto Ontario. Constantly thinking about whats next, and how can I improve this? Making tons of lists to keep track of everything to accomplish is very overwhelming.  Here is an example of a list that needs to get done in order to move onto the next stage.

  • New passport (mine expires in a week and I need it to cross the border in order to shoot the OBF lookbook in Detroit, Michigan)
  • Sew on the labels (the shirts need to have labels on them for their close up when shooting the OBF lookbook, as well for when they are photographed for the website)
  • OBF Lookbook photographer (we all have other jobs, we need the models, the photographer to all have the same date open
  • OBF Lookbook props & ideas (all the little props and photo ideas also need to be somewhat prepared in advanced as well)
  • Have fun (this is most important)

This is just one of the 100 lists I have written down, organization is key. The overwhelming part is having all these lists and still thinking about everything else. Blogging, Twitter, Facebook, Instagram, and Tumblr can not be ignored when starting a brand, reach is key. OBF has a powerful message to send that will change the lives of many and I want them to hear it.

Getting work done everyday/week is a must. This week I did get the tags sewn on OBF’s first line – Naturally Selected for the OBF lookbook and OBF website. Designed a couple fiberglass chair graphics for Modernica X BYVM. As well designed some new graphics for OBF.

logo obf obfc obfclothing onebigfamily streetwear graphic design lifestyle menswear mensfashion

I am as well still brainstorming what animal or object to attribute to OBF. Big fan of brands that can attribute their brand to an animal.

Top 3 favourite examples of these brands are:

  1. Bape – Ape
  2. Staple – Pigeon
  3. TheHundreds – Bomb

There are so many things to think about that I did not know had to be thought about. While building a streetwear brand you are behind the wheel, you are in full control, and everything is on you. I know I will eventually be able to do everything. I just have to get organized and get into a routine.

Anyways thanks for reading. I will leave you with some images from last nights new spot in Windsor Ontario.

Hang Ten,

M

long exposure streetwear life lifestyle photography windsor ontario detroit camera 50mm long exposure streetwear life lifestyle photography windsor ontario detroit camera 50mm