Tag Archives: illustrator

23
Jan, 15

[ building a streetwear // lifestyle clothing brand ]

It has been a lot longer than I expected. The good news is I am back and throttle blasters are at full speed.

I have been thinking a lot about this streetwear lifestyle brand and what I need to do to get it to the next level. Implementations will be taking change, I will let you know how that goes.

So while I was afk [ away from keyboard ] a lot happened. The first major thing that happened was I started doing a lot more design work, as much as I could for as many as I could. My business partner does consulting on the side and he tossed me a couple projects to work on and hone in on my skills. I am proud with how they turned out. The cash flow from that will be going towards my new desk that I want to build. My office is just driving me nuts and in turn I’m not being as productive as I could be. I have also been working with a group based out of Miami known as PAPERWATER. These dewds are mad respectable because they think just like me. They are the shit, we are figuring out how to get both brands leveraged. I am in the driving seat, this shit is real now and everything matters. Recently I started doing some design work for a music blog my friends will be curating. The graphics are turning out to be awesome. I really enjoy the style that I have adapted, it always makes me laugh when I think about it. Also, even more recently I have been put in contact with a streetwear / lifestyle brand based out of Michigan USA. My buddy who I met at 100k (which I will get into later) put us in touch, said we had to check each others brand out. Super impressed with this brands creative.

What really gets me going is that so far none of this would be possible if it wasn’t for my streetwear / lifestyle brand. I have already succeeded a little bit by growing my family.

Im in love with the fresh snow

Got it in Colorado

Repp’n Zumiez from Ontario

100k I got 100k

100k I got 100k

What is 100k you ask? Well at the retail store I work at [ zumiez ] if you sell a certain amount [ 100k ] you get to go on an all expense paid trip to Keystone Colorado. Since there are a ton of Zumiez employees who sell a 100k only the top get to go. I personally sold a whopping 205k. The best part about this trip is all the owners of all the other brands are there, and they mingle with you. It really motivated me even more. Brands were everywhere, I was talking to Bobby Hundreds, Benny Gold, dewds from Sector 9, dewd from Forties and Shorties, dewd from Mishka, and a couple others. Really opened my eyes to how real the hustle is. The most memorable thing that happened was the dewd from Sector 9 vouched for my brand in front of the Canadian buyer for Zumiez. I will be emailing him this week about the brand and seeing if I can move it into Zumiez. Another great part about the trip was we were able to go snowboarding down a legit mountain. Took me about 40min to get back down. The whole experience was priceless.

I have been trying to beat my previous goals at work in order to secure my spot for next year.

The last thing I wanted to talk about is productivity.

I am still trying to get into a routine that best fits my lifestyle. This is an extremely difficult thing to do. I really want to start my mornings earlier and get everything ready for the day. Today I saw on pinterest a couple ways to improve this. One is to do all the things on your list that take less than 5 minutes right away, as soon as they pop into your head. Another was get into a bed time routine so you are not wasting time in the morning. So tonight I packed my lunch, picked an outfit, showered, and grabbed everything I will need for tomorrow. No time will be wasted tomorrow, I hate making decisions in the morning. Still trying to get back to the gym which is very difficult as well, but I need to make time for it. Health is super important to me. I want to live till I’m like 150, don’t give a shit.

Anyways I hope you enjoy this post I will definitely be seeing you guys on Sunday.

Hang Ten,

M

If you want to keep up with my journey into building a clothing brand you can follow me on…

CLICK HERE FOR INSTAGRAM

CLICK HERE FOR TWITTER

CLICK HERE FOR TUMBLR

27
Oct, 14

VEW.05

VEW.05 (very exciting week N˚5)

I will start by saying this week has left me super sore, physically.

My routine has been going pretty good, and I have tried to keep to it. The hardest part is still getting up early in the morning. That alarm goes off and I can not help but push snooze several times. This week I am going to work on getting up early. Something has been added to my routine now as well. Physical activity also known as working out. Now that I am eating a lot healthier I should start working out. My brother dragged me to Goodlife in Windsor Ontario where I signed up for a membership. Since signing up I have gone everyday and left my muscles screaming at me WHHYYYYY! They are so used to getting treated with Krustys pizza in Windsor Ontario, but are instead being stretched and ripped apart.

As per last weeks VEW I said I was going to be dropping off the remainder of the t-shirts to my moms seamstress. He should be done the t-shirts early this week. It is almost time to launch OBFS first series Naturally Selected. I am on a tight time crunch, November first is around the corner and a lot still needs to get done.  As crunched as I am for time thou the main things to remember are: continue to have fun, keep the quality there. The quality is not just for the clothing either, it is for everything. The product is just as important as the message and messages. Whether it be twitter, or instagram keeping everything at the utmost quality possible.

Other than those two things two other things happened this week as well. Some art I did that I will post below and an interesting blog post I read on The Hundreds site about why social media doesn’t matter…..as much as you think it does. I have to agree and disagree with Bobby Hundreds on this one. Yes social media has ups and downs but I feel it is an integral part to getting the message out there. It allows customers the chance to embark in the journey with you. That journey, message, post, image is important to the customers. Just this week I had a fan of OBF reach out to me and tell me the drawings I do are the sickest shit, he is hyped on all the stuff I drop whether it be an instagram post to a blog post he uses it as motivation. I only have 669 followers on the @OBFCLOTHING instagram. So if I can inspire one individual out of 669 to step up and reach out to me, I feel social media is an integral part. I could only imagine how many people the clothing brands that have +100K followers inspire and motivate. Without social media my brand would have not been able to reach out to that kid. I would have a website but no way of delivering it to my customers. Social media allows me (the brand/company) to connect with customers on a deeper level.  This week I will post a reply on his post about social media. One brand I find that does well with taking me on a journey and inspires me is LL. He posts blog posts about his life and what he has gone through, it keeps me motivated. He just got the keys to his very first store. Watching a brand at this stage and others at their stage is interesting because of where I am at. One day I know I will be at the stage LL is at and later down the road I will hopefully be a brand as recognizable and huge as The Hundreds.

If you want to read the article // CLICK HERE

Below are some pictures of the art I worked on this week.

This image is of the crew from Seinfeld. I really like drawings done with a single line. This form of art was pretty difficult because I didn’t know where to start. Do I start inside or outside, the nose or eyes, left or right, up or down.

seinfeld art drawing graphic design illustrator adobe life lifestyle streetwear clothing brand obf obfc obfclothing one big family unite the family

This image is of Freddy Krueger. It is my standard rough outline with a rough fill. Making art in such a not perfect manner is perfect to me.

seinfeld art drawing graphic design illustrator adobe life lifestyle streetwear clothing brand obf obfc obfclothing one big family unite the family

Funny thing is after I did this I proceeded to toggle with something in adobe illustrator and created a couple other images with the same Freddy Krueger. These will also be below.

freddy kruger art drawing graphic design illustrator adobe life lifestyle streetwear clothing brand obf obfc obfclothing one big family unite the family freddy kruger art drawing graphic design illustrator adobe life lifestyle streetwear clothing brand obf obfc obfclothing one big family unite the family
freddy kruger art drawing graphic design illustrator adobe life lifestyle streetwear clothing brand obf obfc obfclothing one big family unite the family freddy krueger art drawing graphic design illustrator adobe life lifestyle streetwear clothing brand obf obfc obfclothing one big family unite the family

If you want to follow me on my journey and not wait for the weekly blog update you can follow me on twitter, instagram, and tumblr OR just shoot me an email.

Twitter // @obfclothing

Instagram // @obfclothing

Tumblr // obfc.tumblr.com