VEW.01 (very exciting week number one)
Since the arrival of the OBF t-shirts this week, it has been non-stop positivity and chaos. After the arrival I posted a quick preview of 1/5 OBF t-shirts being printed, w/ the song We Made It by Drake and Soulja Boy over top. At that moment my world changed forever, never looking back either.
below is a link to the preview
OBE X WE MADE IT
OBF received masses amount of support from people of all walks of life, which is the goal. We had photographers, videographers, artists, thrill junkies, musicians, and some cool people overall hit us up to congratulate us.
Once all the dust settled we got down to business. We took inventory, we checked all the product, and we sorted all the t-shirts. The next step was to get the tags sewn onto some samples. Those came back and we were iffy about the job done. So, back to the drawing board, made some more phone calls and now they will be sewn on with more precision. All the t-shirts will be done in roughly 3 weeks.
Now that the product was there we needed to get it ready. We ran into the photographer at the mall a few days after which was totally random because the dewd is from another country. We were just chit chatting away when he invited me to the Inner State Gallery, which would be showcasing the work of David ‘Meggs’ Hooke.
After the Inner State Gallery we journeyed to a liquor store where I was reminded on how real this world is. We were standing in line when I noticed the man ahead of us had a FREAK’N GUN just loung’n in his pocket. I thought to myself you clearly have to use that often if it is just hang’n there. Once we purchased the goods we went to an abandoned factory that had exploded somewhere in Detroit. This place was F**K’n amazing. I had never experienced anything like it before in my life. The thrill of being in something so historic and abandoned was surreal. The best part was I found a newspaper from 1988.
below you will find a photo from the event
For more images from these adventures check out:
For more information on Inner State Gallery // CLICK HERE!!!
For more information on David ‘Meggs’ Hooke // CLICK HERE!!!
Glad you made it,
I’d like to say the journey to starting a streetwear clothing brand starts now but in reality it started about a year ago in Windsor Ontario. Just chilling on my couch designing some stuff when all of a sudden it hit me. Why am I not doing this for real? I have been working in the retail world for 10+ years at West49 and Zumiez. I love talking to customers, learning what they like, and getting them in the finest of garments. Most of the kids that want the cool factor sh*t, I show them the Diamond Supply Co section. It is most likely going to get you the most likes on instagram and increase your street cred. Now someone looking for more of the features and functions I would show them the new OBEY reflector series, or my personal favourite the Stussy (thats pronounced STEW-SEE) reflector series with that 3M reflective material. Now the last and final customer are the ones looking for deals. These are the easiest because everywhere I have worked offers BOGO (buy one get one). So, after realizing all this I contacted my buddy who knows a lot about the business side of things and made him my partner. Nothing is better than making a deal over a tasty Italian dinner at Spagos.