Tag Archives: lookbook

03
Nov, 14

VEW.06

VEW.06 (very exciting week N˚6)

Well well well so we meet again…

What can I say about this week? Some minor set backs, the winner has been chosen, and the OBF NATURALLY SELECTED LOOKBOOK 2XXX has been completed.

Lets take a minute to reflect on some of these minor set backs. Yeah set backs suck because I am really excited to get my brand out there and going, but it prepares me for the next release and how to time things a bit better. Constantly becoming more efficient and organized is what I am taking from all of this trying to start a clothing brand. I had to reschedule the OBF NATURALLY SELECTED LOOKBOOK 2XXX a couple of times. This rescheduling did lead me to a better idea thou. I am pleased to say the OBF NATURALLY SELECTED LOOKBOOK is humorous yet sophisticated. Another minor set back is packaging. Still trying to find that perfect packaging. I may skip on the brown butcher paper and go with a brown heavy duty paper wrapped in hemp string. The last hiccup is the other half of the t-shirts are not ready yet. Those are just a couple of the minor set backs but it is ok because this whole thing is a learning experience.

The winner from the OBF INSTAGRAM // TWITTER // TUMBLR CONTEST has been chosen. He goes by the username @mateoroksandic. His winning comment “Jizzin’ out my eyeballs ’bout the new #OBF collection.” I thought this was extremely hilarious, so he won. Below you will find the picture I had the family comment on with their own caption.

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The last item for discussion is the 2XXX OBF NATURALLY SELECTED LOOKBOOK. After the third rescheduling I decided to go against shooting in Detroit Michigan. I wanted something even closer to me. Turned to my friends and they gave me some great ideas which made me think and one thing lead to another. We decided to shoot it in a forest located in Windsor Ontario. Now the lookbook is even more on strategy with a cool concept. On the day of the shoot the weather was optimal. It was cloudy which was great for shooting in. My only negative feedback was, it was cold and I was naked. We got all the shots I needed and had fun. I want to thank @keylowmatt & @zackreeb for helping me out with the shoot on such short notice. Below you will find a sneak peak at the OBF NATURALLY SELECTED LOOKBOOK.

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That is everything for this week, next weeks VEW should be very exciting.

Hang Ten,

M.

14
Oct, 14

VEW.03

VEW.03 (very exciting week n.03)

I was never a big fan of writing sh*t, so I never know how to start these OBFCLOTHING blog posts or where they will take me. There are always a couple of points that I try to get across in every post and I hope you the viewer catch ’em. Without further ado I present you with this weeks VEW.03 aka V °3.

This week I needed to get a couple things done in order to launch my brand in Windsor, Ontario. No one can buy my sh*t if they can’t see it. Sent out a couple text messages and voilá, my good buddies @LiquidWild agreed to do the shoot for me. LiquidWild is run by a group of three rad dewds in Windsor Ontario who each bring something to the table. Together they form a company that has the capabilities of providing your brand with photo, video, web, graphic design, branding, and of course any social media needs. It was great working with these guys because it was organic, and we got done what was needed.

Another thing I had completed was a checklist for the lookbook photo shoot that will be taking place in Detroit Michigan. I went over this list a couple times and this week I will go over it once more. No date has been set thou, on my to do list is contact the photographer. I want to aim for a November 1st launch.  Coming in at a strong second place of sh*t I need to get done is getting the tags sewn on. Half will be done this Tuesday, the other half as soon as he is done those. Coming in third is finding and ordering the packaging. As well wrapping all the t-shirts and getting them organized. If you follow me on Twitter you would have noted that I did make a pretty sweet inventory spreadsheet on excel that I am pretty proud of. My partner and I did some fine tuning this week and now it is f**k’n immaculate.

Below you will find an image of Sean photographing the OBF NATURALLY SELECTED // DODO CLUB shirt.

obf obfclothing onebigfamily streetwear life lifestyle detroit windsor menswear mensfashion mensstyle style outfitThe next image is of his dog. I thought it would be funny if we photographed the dog in with each shirt. I have never seen any company do that but I changed my mind….maybe the next photo shoot.

obf obfclothing onebigfamily streetwear life lifestyle detroit windsor menswear mensfashion mensstyle style outfitNow for the moment that changed my week completely. I made a breakthrough with what direction I want to go in with my brands logo. It all came about after I finished reading an issue of Frank151 which featured Nick Tershay aka Nicky Diamonds aka the founder of Diamond Supply Co. I felt really overwhelmed because I felt really connected with his story. So without hesitation I decided to message him on Instagram. To my surprise he responded back to me with some great words.

obf obfclothing onebigfamily streetwear life lifestyle detroit windsor menswear mensfashion mensstyle style outfitAfter receiving this response I got back to thinking about my brand.  Since my brand is all about One Big Family and to get a big family you need population, and the only way to populate is birthing. BOOM! This brought me to mothers, and motherhood. I then proceeded to google top motherly animals in the animal kingdom. What I came across shocked me and steered me in the right direction. I landed on 7 animals which I was interested in attributing to my brand. They are as follows: Polar Bear’s, Octopuses, Orangutang’s, Alligator’s, Elephant’s, Cheetah’s, and Koala Bear’s. Which one of these 7 perfect animals will I use or will I use more than one. One however does fit perfectly with the brand and what I eventually want to turn it into.

I will leave you with this…….I am becoming more organized.

Hang Ten,

M