Tag Archives: menswear

03
Nov, 14

VEW.06

VEW.06 (very exciting week N˚6)

Well well well so we meet again…

What can I say about this week? Some minor set backs, the winner has been chosen, and the OBF NATURALLY SELECTED LOOKBOOK 2XXX has been completed.

Lets take a minute to reflect on some of these minor set backs. Yeah set backs suck because I am really excited to get my brand out there and going, but it prepares me for the next release and how to time things a bit better. Constantly becoming more efficient and organized is what I am taking from all of this trying to start a clothing brand. I had to reschedule the OBF NATURALLY SELECTED LOOKBOOK 2XXX a couple of times. This rescheduling did lead me to a better idea thou. I am pleased to say the OBF NATURALLY SELECTED LOOKBOOK is humorous yet sophisticated. Another minor set back is packaging. Still trying to find that perfect packaging. I may skip on the brown butcher paper and go with a brown heavy duty paper wrapped in hemp string. The last hiccup is the other half of the t-shirts are not ready yet. Those are just a couple of the minor set backs but it is ok because this whole thing is a learning experience.

The winner from the OBF INSTAGRAM // TWITTER // TUMBLR CONTEST has been chosen. He goes by the username @mateoroksandic. His winning comment “Jizzin’ out my eyeballs ’bout the new #OBF collection.” I thought this was extremely hilarious, so he won. Below you will find the picture I had the family comment on with their own caption.

obf obfclothing one big family windsor detroit streetwear lifestyle clothing mensclothing menswear mensfashion mens style

The last item for discussion is the 2XXX OBF NATURALLY SELECTED LOOKBOOK. After the third rescheduling I decided to go against shooting in Detroit Michigan. I wanted something even closer to me. Turned to my friends and they gave me some great ideas which made me think and one thing lead to another. We decided to shoot it in a forest located in Windsor Ontario. Now the lookbook is even more on strategy with a cool concept. On the day of the shoot the weather was optimal. It was cloudy which was great for shooting in. My only negative feedback was, it was cold and I was naked. We got all the shots I needed and had fun. I want to thank @keylowmatt & @zackreeb for helping me out with the shoot on such short notice. Below you will find a sneak peak at the OBF NATURALLY SELECTED LOOKBOOK.

obf obfc obfclothing one big family lookbook mens menswear mensfashion fashion mensstyle style life lifestyle clothing brand streetwear brand new art photography lookbook

That is everything for this week, next weeks VEW should be very exciting.

Hang Ten,

M.

27
Oct, 14

VEW.05

VEW.05 (very exciting week N˚5)

I will start by saying this week has left me super sore, physically.

My routine has been going pretty good, and I have tried to keep to it. The hardest part is still getting up early in the morning. That alarm goes off and I can not help but push snooze several times. This week I am going to work on getting up early. Something has been added to my routine now as well. Physical activity also known as working out. Now that I am eating a lot healthier I should start working out. My brother dragged me to Goodlife in Windsor Ontario where I signed up for a membership. Since signing up I have gone everyday and left my muscles screaming at me WHHYYYYY! They are so used to getting treated with Krustys pizza in Windsor Ontario, but are instead being stretched and ripped apart.

As per last weeks VEW I said I was going to be dropping off the remainder of the t-shirts to my moms seamstress. He should be done the t-shirts early this week. It is almost time to launch OBFS first series Naturally Selected. I am on a tight time crunch, November first is around the corner and a lot still needs to get done.  As crunched as I am for time thou the main things to remember are: continue to have fun, keep the quality there. The quality is not just for the clothing either, it is for everything. The product is just as important as the message and messages. Whether it be twitter, or instagram keeping everything at the utmost quality possible.

Other than those two things two other things happened this week as well. Some art I did that I will post below and an interesting blog post I read on The Hundreds site about why social media doesn’t matter…..as much as you think it does. I have to agree and disagree with Bobby Hundreds on this one. Yes social media has ups and downs but I feel it is an integral part to getting the message out there. It allows customers the chance to embark in the journey with you. That journey, message, post, image is important to the customers. Just this week I had a fan of OBF reach out to me and tell me the drawings I do are the sickest shit, he is hyped on all the stuff I drop whether it be an instagram post to a blog post he uses it as motivation. I only have 669 followers on the @OBFCLOTHING instagram. So if I can inspire one individual out of 669 to step up and reach out to me, I feel social media is an integral part. I could only imagine how many people the clothing brands that have +100K followers inspire and motivate. Without social media my brand would have not been able to reach out to that kid. I would have a website but no way of delivering it to my customers. Social media allows me (the brand/company) to connect with customers on a deeper level.  This week I will post a reply on his post about social media. One brand I find that does well with taking me on a journey and inspires me is LL. He posts blog posts about his life and what he has gone through, it keeps me motivated. He just got the keys to his very first store. Watching a brand at this stage and others at their stage is interesting because of where I am at. One day I know I will be at the stage LL is at and later down the road I will hopefully be a brand as recognizable and huge as The Hundreds.

If you want to read the article // CLICK HERE

Below are some pictures of the art I worked on this week.

This image is of the crew from Seinfeld. I really like drawings done with a single line. This form of art was pretty difficult because I didn’t know where to start. Do I start inside or outside, the nose or eyes, left or right, up or down.

seinfeld art drawing graphic design illustrator adobe life lifestyle streetwear clothing brand obf obfc obfclothing one big family unite the family

This image is of Freddy Krueger. It is my standard rough outline with a rough fill. Making art in such a not perfect manner is perfect to me.

seinfeld art drawing graphic design illustrator adobe life lifestyle streetwear clothing brand obf obfc obfclothing one big family unite the family

Funny thing is after I did this I proceeded to toggle with something in adobe illustrator and created a couple other images with the same Freddy Krueger. These will also be below.

freddy kruger art drawing graphic design illustrator adobe life lifestyle streetwear clothing brand obf obfc obfclothing one big family unite the family freddy kruger art drawing graphic design illustrator adobe life lifestyle streetwear clothing brand obf obfc obfclothing one big family unite the family
freddy kruger art drawing graphic design illustrator adobe life lifestyle streetwear clothing brand obf obfc obfclothing one big family unite the family freddy krueger art drawing graphic design illustrator adobe life lifestyle streetwear clothing brand obf obfc obfclothing one big family unite the family

If you want to follow me on my journey and not wait for the weekly blog update you can follow me on twitter, instagram, and tumblr OR just shoot me an email.

Twitter // @obfclothing

Instagram // @obfclothing

Tumblr // obfc.tumblr.com

20
Oct, 14

VEW.04

VEW.04 (very exciting week n˚4)

Time was definitely ticking this week. I don’t know where the time freak’n went. I remember when I was a kid time seemed infinite. I had nowhere to be and the day was long. Now it is the complete opposite.

Every Monday I try to get into a routine and stick to it. It is 11:34pm right now and I have already showered and brushed my teeth. I usually do not do that until around 1-2.  Today my mom told me I am passive aggressive. It really struct home with me after I looked it up. I have so much to do and on my mind that I don’t get anything done. Then I start to feel rushed an anxious. Then I get short tempered. So I think the best thing to do is to get into a healthy routine, one where I wake up early in order to get things done so it helps me throughout my day. If this clothing brand is ever going to succeed I feel this is an integral part.

Anyways…..

This week I did what I said I was going to do last week and that was get half of the OBF Naturally Selected t-shirts labels sewn on. My moms seamstress finished those a few days ago and now it is time to bring the other half to him. Now I can finally order the packaging and start packing the t-shirts up and make them look like a million bucks. Still trying to locate a supplier for brown butcher paper to wrap the t-shirts in. Each shirt will be wrapped in the butcher paper, tied with hemp string, and include a OBF Naturally Selected t-shirt as well as a sticker. However I would still like to include a thank you card that I will personally sign and number.

This week I also got to meet up with the photographer for the lookbook. His girlfriend and him came over to chat with my girlfriend and I. We have some great ideas and the lookbook should turn out to be one hell of a lookbook. Right now I say it competes with the godfathers in the industry, hoping one of the blogging sites picks it up. Would be real tight to see OBF NATURALLY SELECTED LOOKBOOK on the Hypebeast homepage while I do my daily trolling.

The last thing that happened was I found out my co-workers buddy work for a printshop. I gave him the specs and the prices I received, and he said he could have done that if not better. Knowing this a few months ago would have made things a lot easier. It would have been nice to travel to the printshop. This new relationship is good thou because now for the next series it will be more hands on. To me finding the right printshop is like finding a song to a DJ. We shall see how things turnout with these guys.

BREAKING NEWS: TODAY ON INSTAGRAM WE REACHED 666 FOLLOWERS

instagram obf obfc obfclothing one big family tumblr streetwear life lifestyle mens mensfashion menswear  streetstyle style mensstyle

Thats it for this very exciting week N˚4. When people start reading these I hope it helps someone out.

If you want to follow me on my journey and not wait for the weekly blog update you can follow me on twitter, instagram, and tumblr OR just shoot me an email.

Twitter // @obfclothing

Instagram // @obfclothing

Tumblr // obfc.tumblr.com

Hang Ten,

M

21
Sep, 14

VEW.01

VEW.01 (very exciting week number one)

Since the arrival of the OBF t-shirts this week, it has been non-stop positivity and chaos. After the arrival I posted a quick preview of 1/5 OBF t-shirts being printed, w/ the song We Made It by Drake and Soulja Boy over top. At that moment my world changed forever, never looking back either.

below is a link to the preview

OBE X WE MADE IT

OBF received masses amount of support from people of all walks of life, which is the goal. We had photographers, videographers, artists, thrill junkies, musicians, and some cool people overall hit us up to congratulate us.

support from the homies

Once all the dust settled we got down to business. We took inventory, we checked all the product, and we sorted all the t-shirts. The next step was to get the tags sewn onto some samples. Those came back and we were iffy about the job done. So, back to the drawing board, made some more phone calls and now they will be sewn on with more precision. All the t-shirts will be done in roughly 3 weeks.

Now that the product was there we needed to get it ready. We ran into the photographer at the mall a few days after which was totally random because the dewd is from another country. We were just chit chatting away when he invited me to the Inner State Gallery, which would be showcasing the work of David ‘Meggs’ Hooke.

below you will find some photos from the event

David 'Meggs' Hooke @ Inner State Gallery // Detroit // Art

David 'Meggs' Hooke @ Inner State Gallery // Detroit // Art

David 'Meggs' Hooke @ Inner State Gallery // Detroit // Art

After the Inner State Gallery we journeyed to a liquor store where I was reminded on how real this world is. We were standing in line when I noticed the man ahead of us had a FREAK’N GUN just loung’n in his pocket. I thought to myself you clearly have to use that often if it is just hang’n there. Once we purchased the goods we went to an abandoned factory that had exploded somewhere in Detroit. This place was F**K’n amazing. I had never experienced anything like it before in my life. The thrill of being in something so historic and abandoned was surreal. The best part was I found a newspaper from 1988.

below you will find a photo from the event

Detroit OBF Abandoned Factory Photography

For more images from these adventures check out:

@obfclothing

OR

obfc.tumblr.com

For more information on Inner State Gallery // CLICK HERE!!!

For more information on David ‘Meggs’ Hooke // CLICK HERE!!!

17
Sep, 14

Welcome

Glad you made it,

I’d like to say the journey to starting a streetwear clothing brand starts now but in reality it started about a year ago in Windsor Ontario. Just chilling on my couch designing  some stuff when all of a sudden it hit me. Why am I not doing this for real? I have been working in the retail world for 10+ years at West49 and Zumiez. I love talking to customers, learning what they like, and getting them in the finest of garments. Most of the kids that want the cool factor sh*t, I show them the Diamond Supply Co section. It is most likely going to get you the most likes on instagram and increase your street cred. Now someone looking for more of the features and functions  I would show them the new OBEY reflector series, or my personal favourite the Stussy (thats pronounced STEW-SEE) reflector series with that 3M reflective material. Now the last and final customer are the ones looking for deals. These are the easiest because everywhere I have worked offers BOGO (buy one get one).  So, after realizing all this I contacted my buddy who knows a lot about the business side of things and made him my partner. Nothing is better than making a deal over a tasty Italian dinner at Spagos.

(more…)