VEW.07 (very exciting week N˚7)
Welcome to this weeks very exciting week N˚7. We have some things to cover that is for sure. First and foremost the launch is getting closer and closer. With that I am getting super excited to be able to share a part of myself with the world. Being fortunate enough to able to chase my dreams. Last week I came down on myself a little bit, had a rough day. Received a text from my girlfriend that changed my attitude immediately. It read you should be grateful you are able to chase your dreams. This opened my eyes right away, and thought to myself, one of the reasons I am doing this is for others. That bad day slowly went away. I rarely have bad days because there is no reason for them. As Bob Marley would say every little thing gonna be alright.
So on todays docket we have shipping, good news, and social media. Lets just jump right into this shit.
This week we had a conference call with one of the major postal services in north america and it went great. It is a win win for us because there are no fees, how could we say no. Now the next step is to get it integrated with all our shops and have it set up. We need it for the main store on wordpress, our etsy site, and amazon/ebay store. This is going to be tough getting all the orders organized and sent out in a timely manner. I have been following a couple brands who are ahead of me and been around for awhile and just getting their shipping down now. These brands are inspiration because I get to see their struggle, their wins, and they give advice. That advice is crucial, saves me time and money, and I feel more connected to the brand. The brand that stands out the most for me is The Legends League. This dewd post some of the most meaningful stuff. I highly recommend everyone check him out.
Do you know what I like? I like some great news, here we go. THE T-SHIRTS ARE FINALLY ALL FINISHED!!! I picked them up yesterday and now its time to package them all. I can finally upload the images to the site and get the ball rolling. The video will also be up this week on the website. Funny story about the video, I accidentally leaked it while uploading it to vimeo. Instantly had to contain the situation because my closest friends/supporters reblogged, shared and retweeted it as soon as it was uploaded. I felt like a mobil hq for some serious shit. I am very thankful to those who support me, truly respect the people in my life backing me.
Social media is my best friend and my worst enemy. I am just so confused over this youtube channel linked with google plus. Did not know what I was doing. The brand some how has two channels, and one is linked to a google+ page that I thought was for the brand but is for myself. So I have to make a page for the brand and link it to the channel that uses that domain name for the brand. Then I have to delete the other one but you can’t until you delete the google+ page for that account. Anyways I tried my hardest to understand it but could not do it myself. My partner and I will go over it tonight so I can fully understand that shit.
Can’t leave a post without posting up a few pictures.
The one below is a contest I entered for rip n dip. Sadly I did not win but gave me great insight on how to win future contests.
Now this image below is of the highway. One night after work I snuck up the son of a b***h and got some stellar photos. I didn’t want to alarm anyone so I was in hiding the whole time. So thankful for timed exposure because I do not have to hold the button down.
That is it for this weeks VEW.07
If you want to follow day to day check out the other media.
Instagram // @obfclothing
Twitter // @obfclothing
Tumblr // obfc.tumblr.com
Facebook // facebook.com/obfclothing
VEW.03 (very exciting week n.03)
I was never a big fan of writing sh*t, so I never know how to start these OBFCLOTHING blog posts or where they will take me. There are always a couple of points that I try to get across in every post and I hope you the viewer catch ’em. Without further ado I present you with this weeks VEW.03 aka V °3.
This week I needed to get a couple things done in order to launch my brand in Windsor, Ontario. No one can buy my sh*t if they can’t see it. Sent out a couple text messages and voilá, my good buddies @LiquidWild agreed to do the shoot for me. LiquidWild is run by a group of three rad dewds in Windsor Ontario who each bring something to the table. Together they form a company that has the capabilities of providing your brand with photo, video, web, graphic design, branding, and of course any social media needs. It was great working with these guys because it was organic, and we got done what was needed.
Another thing I had completed was a checklist for the lookbook photo shoot that will be taking place in Detroit Michigan. I went over this list a couple times and this week I will go over it once more. No date has been set thou, on my to do list is contact the photographer. I want to aim for a November 1st launch. Coming in at a strong second place of sh*t I need to get done is getting the tags sewn on. Half will be done this Tuesday, the other half as soon as he is done those. Coming in third is finding and ordering the packaging. As well wrapping all the t-shirts and getting them organized. If you follow me on Twitter you would have noted that I did make a pretty sweet inventory spreadsheet on excel that I am pretty proud of. My partner and I did some fine tuning this week and now it is f**k’n immaculate.
Below you will find an image of Sean photographing the OBF NATURALLY SELECTED // DODO CLUB shirt.
Now for the moment that changed my week completely. I made a breakthrough with what direction I want to go in with my brands logo. It all came about after I finished reading an issue of Frank151 which featured Nick Tershay aka Nicky Diamonds aka the founder of Diamond Supply Co. I felt really overwhelmed because I felt really connected with his story. So without hesitation I decided to message him on Instagram. To my surprise he responded back to me with some great words.
After receiving this response I got back to thinking about my brand. Since my brand is all about One Big Family and to get a big family you need population, and the only way to populate is birthing. BOOM! This brought me to mothers, and motherhood. I then proceeded to google top motherly animals in the animal kingdom. What I came across shocked me and steered me in the right direction. I landed on 7 animals which I was interested in attributing to my brand. They are as follows: Polar Bear’s, Octopuses, Orangutang’s, Alligator’s, Elephant’s, Cheetah’s, and Koala Bear’s. Which one of these 7 perfect animals will I use or will I use more than one. One however does fit perfectly with the brand and what I eventually want to turn it into.
I will leave you with this…….I am becoming more organized.
VEW.01 (very exciting week number one)
Since the arrival of the OBF t-shirts this week, it has been non-stop positivity and chaos. After the arrival I posted a quick preview of 1/5 OBF t-shirts being printed, w/ the song We Made It by Drake and Soulja Boy over top. At that moment my world changed forever, never looking back either.
below is a link to the preview
OBE X WE MADE IT
OBF received masses amount of support from people of all walks of life, which is the goal. We had photographers, videographers, artists, thrill junkies, musicians, and some cool people overall hit us up to congratulate us.
Once all the dust settled we got down to business. We took inventory, we checked all the product, and we sorted all the t-shirts. The next step was to get the tags sewn onto some samples. Those came back and we were iffy about the job done. So, back to the drawing board, made some more phone calls and now they will be sewn on with more precision. All the t-shirts will be done in roughly 3 weeks.
Now that the product was there we needed to get it ready. We ran into the photographer at the mall a few days after which was totally random because the dewd is from another country. We were just chit chatting away when he invited me to the Inner State Gallery, which would be showcasing the work of David ‘Meggs’ Hooke.
After the Inner State Gallery we journeyed to a liquor store where I was reminded on how real this world is. We were standing in line when I noticed the man ahead of us had a FREAK’N GUN just loung’n in his pocket. I thought to myself you clearly have to use that often if it is just hang’n there. Once we purchased the goods we went to an abandoned factory that had exploded somewhere in Detroit. This place was F**K’n amazing. I had never experienced anything like it before in my life. The thrill of being in something so historic and abandoned was surreal. The best part was I found a newspaper from 1988.
below you will find a photo from the event
For more images from these adventures check out:
For more information on Inner State Gallery // CLICK HERE!!!
For more information on David ‘Meggs’ Hooke // CLICK HERE!!!
Glad you made it,
I’d like to say the journey to starting a streetwear clothing brand starts now but in reality it started about a year ago in Windsor Ontario. Just chilling on my couch designing some stuff when all of a sudden it hit me. Why am I not doing this for real? I have been working in the retail world for 10+ years at West49 and Zumiez. I love talking to customers, learning what they like, and getting them in the finest of garments. Most of the kids that want the cool factor sh*t, I show them the Diamond Supply Co section. It is most likely going to get you the most likes on instagram and increase your street cred. Now someone looking for more of the features and functions I would show them the new OBEY reflector series, or my personal favourite the Stussy (thats pronounced STEW-SEE) reflector series with that 3M reflective material. Now the last and final customer are the ones looking for deals. These are the easiest because everywhere I have worked offers BOGO (buy one get one). So, after realizing all this I contacted my buddy who knows a lot about the business side of things and made him my partner. Nothing is better than making a deal over a tasty Italian dinner at Spagos.