Tag Archives: unitethefamily

23
Jan, 15

[ building a streetwear // lifestyle clothing brand ]

It has been a lot longer than I expected. The good news is I am back and throttle blasters are at full speed.

I have been thinking a lot about this streetwear lifestyle brand and what I need to do to get it to the next level. Implementations will be taking change, I will let you know how that goes.

So while I was afk [ away from keyboard ] a lot happened. The first major thing that happened was I started doing a lot more design work, as much as I could for as many as I could. My business partner does consulting on the side and he tossed me a couple projects to work on and hone in on my skills. I am proud with how they turned out. The cash flow from that will be going towards my new desk that I want to build. My office is just driving me nuts and in turn I’m not being as productive as I could be. I have also been working with a group based out of Miami known as PAPERWATER. These dewds are mad respectable because they think just like me. They are the shit, we are figuring out how to get both brands leveraged. I am in the driving seat, this shit is real now and everything matters. Recently I started doing some design work for a music blog my friends will be curating. The graphics are turning out to be awesome. I really enjoy the style that I have adapted, it always makes me laugh when I think about it. Also, even more recently I have been put in contact with a streetwear / lifestyle brand based out of Michigan USA. My buddy who I met at 100k (which I will get into later) put us in touch, said we had to check each others brand out. Super impressed with this brands creative.

What really gets me going is that so far none of this would be possible if it wasn’t for my streetwear / lifestyle brand. I have already succeeded a little bit by growing my family.

Im in love with the fresh snow

Got it in Colorado

Repp’n Zumiez from Ontario

100k I got 100k

100k I got 100k

What is 100k you ask? Well at the retail store I work at [ zumiez ] if you sell a certain amount [ 100k ] you get to go on an all expense paid trip to Keystone Colorado. Since there are a ton of Zumiez employees who sell a 100k only the top get to go. I personally sold a whopping 205k. The best part about this trip is all the owners of all the other brands are there, and they mingle with you. It really motivated me even more. Brands were everywhere, I was talking to Bobby Hundreds, Benny Gold, dewds from Sector 9, dewd from Forties and Shorties, dewd from Mishka, and a couple others. Really opened my eyes to how real the hustle is. The most memorable thing that happened was the dewd from Sector 9 vouched for my brand in front of the Canadian buyer for Zumiez. I will be emailing him this week about the brand and seeing if I can move it into Zumiez. Another great part about the trip was we were able to go snowboarding down a legit mountain. Took me about 40min to get back down. The whole experience was priceless.

I have been trying to beat my previous goals at work in order to secure my spot for next year.

The last thing I wanted to talk about is productivity.

I am still trying to get into a routine that best fits my lifestyle. This is an extremely difficult thing to do. I really want to start my mornings earlier and get everything ready for the day. Today I saw on pinterest a couple ways to improve this. One is to do all the things on your list that take less than 5 minutes right away, as soon as they pop into your head. Another was get into a bed time routine so you are not wasting time in the morning. So tonight I packed my lunch, picked an outfit, showered, and grabbed everything I will need for tomorrow. No time will be wasted tomorrow, I hate making decisions in the morning. Still trying to get back to the gym which is very difficult as well, but I need to make time for it. Health is super important to me. I want to live till I’m like 150, don’t give a shit.

Anyways I hope you enjoy this post I will definitely be seeing you guys on Sunday.

Hang Ten,

M

If you want to keep up with my journey into building a clothing brand you can follow me on…

CLICK HERE FOR INSTAGRAM

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10
Nov, 14

VEW.07

VEW.07 (very exciting week N˚7)

Welcome to this weeks very exciting week N˚7. We have some things to cover that is for sure. First and foremost the launch is getting closer and closer. With that I am getting super excited to be able to share a part of myself with the world. Being fortunate enough to able to chase my dreams. Last week I came down on myself a little bit, had a rough day. Received a text from my girlfriend that changed my attitude immediately. It read you should be grateful you are able to chase your dreams. This opened my eyes right away, and thought to myself, one of the reasons I am doing this is for others. That bad day slowly went away. I rarely have bad days because there is no reason for them.  As Bob Marley would say every little thing gonna be alright.

So on todays docket we have shipping, good news, and social media. Lets just jump right into this shit.

This week we had a conference call with one of the major postal services in north america and it went great. It is a win win for us because there are no fees, how could we say no. Now the next step is to get it integrated with all our shops and have it set up. We need it for the main store on wordpress, our etsy site, and amazon/ebay store. This is going to be tough getting all the orders organized and sent out in a timely manner. I have been following a couple brands who are ahead of me and been around for awhile and just getting their shipping down now. These brands are inspiration because I get to see their struggle, their wins, and they give advice. That advice is crucial, saves me time and money, and I feel more connected to the brand. The brand that stands out the most for me is The Legends League. This dewd post some of the most meaningful stuff. I highly recommend everyone check him out.

Do you know what I like? I like some great news, here we go. THE T-SHIRTS ARE FINALLY ALL FINISHED!!! I picked them up yesterday and now its time to package them all. I can finally upload the images to the site and get the ball rolling. The video will also be up this week on the website. Funny story about the video, I accidentally leaked it while uploading it to vimeo. Instantly had to contain the situation because my closest friends/supporters reblogged, shared and retweeted it as soon as it was uploaded. I felt like a mobil hq for some serious shit. I am very thankful to those who support me, truly respect the people in my life backing me.

Social media is my best friend and my worst enemy. I am just so confused over this youtube channel linked with google plus. Did not know what I was doing. The brand some how has two channels, and one is linked to a google+ page that I thought was for the brand but is for myself. So I have to make a page for the brand and link it to the channel that uses that domain name for the brand. Then I have to delete the other one but you can’t until you delete the google+ page for that account. Anyways I tried my hardest to understand it but could not do it myself. My partner and I will go over it tonight so I can fully understand that shit.

Can’t leave a post without posting up a few pictures.

The one below is a contest I entered for rip n dip. Sadly I did not win but gave me great insight on how to win future contests.

nermal ripndip clothing streetwear skateboard brand new life lifestyle mens mensclothing mens style mens fashion obf obfc obfclothing one big family unite the family

 

Now this image below is of the highway. One night after work I snuck up the son of a b***h and got some stellar photos. I didn’t want to alarm anyone so I was in hiding the whole time. So thankful for timed exposure because I do not have to hold the button down.

nermal ripndip clothing streetwear skateboard brand new life lifestyle mens mensclothing mens style mens fashion obf obfc obfclothing one big family unite the family

 

That is it for this weeks VEW.07

Hang Ten,

M.

If you want to follow day to day check out the other media.

Instagram // @obfclothing

Twitter // @obfclothing

Tumblr // obfc.tumblr.com

Facebook // facebook.com/obfclothing

14
Oct, 14

VEW.03

VEW.03 (very exciting week n.03)

I was never a big fan of writing sh*t, so I never know how to start these OBFCLOTHING blog posts or where they will take me. There are always a couple of points that I try to get across in every post and I hope you the viewer catch ’em. Without further ado I present you with this weeks VEW.03 aka V °3.

This week I needed to get a couple things done in order to launch my brand in Windsor, Ontario. No one can buy my sh*t if they can’t see it. Sent out a couple text messages and voilá, my good buddies @LiquidWild agreed to do the shoot for me. LiquidWild is run by a group of three rad dewds in Windsor Ontario who each bring something to the table. Together they form a company that has the capabilities of providing your brand with photo, video, web, graphic design, branding, and of course any social media needs. It was great working with these guys because it was organic, and we got done what was needed.

Another thing I had completed was a checklist for the lookbook photo shoot that will be taking place in Detroit Michigan. I went over this list a couple times and this week I will go over it once more. No date has been set thou, on my to do list is contact the photographer. I want to aim for a November 1st launch.  Coming in at a strong second place of sh*t I need to get done is getting the tags sewn on. Half will be done this Tuesday, the other half as soon as he is done those. Coming in third is finding and ordering the packaging. As well wrapping all the t-shirts and getting them organized. If you follow me on Twitter you would have noted that I did make a pretty sweet inventory spreadsheet on excel that I am pretty proud of. My partner and I did some fine tuning this week and now it is f**k’n immaculate.

Below you will find an image of Sean photographing the OBF NATURALLY SELECTED // DODO CLUB shirt.

obf obfclothing onebigfamily streetwear life lifestyle detroit windsor menswear mensfashion mensstyle style outfitThe next image is of his dog. I thought it would be funny if we photographed the dog in with each shirt. I have never seen any company do that but I changed my mind….maybe the next photo shoot.

obf obfclothing onebigfamily streetwear life lifestyle detroit windsor menswear mensfashion mensstyle style outfitNow for the moment that changed my week completely. I made a breakthrough with what direction I want to go in with my brands logo. It all came about after I finished reading an issue of Frank151 which featured Nick Tershay aka Nicky Diamonds aka the founder of Diamond Supply Co. I felt really overwhelmed because I felt really connected with his story. So without hesitation I decided to message him on Instagram. To my surprise he responded back to me with some great words.

obf obfclothing onebigfamily streetwear life lifestyle detroit windsor menswear mensfashion mensstyle style outfitAfter receiving this response I got back to thinking about my brand.  Since my brand is all about One Big Family and to get a big family you need population, and the only way to populate is birthing. BOOM! This brought me to mothers, and motherhood. I then proceeded to google top motherly animals in the animal kingdom. What I came across shocked me and steered me in the right direction. I landed on 7 animals which I was interested in attributing to my brand. They are as follows: Polar Bear’s, Octopuses, Orangutang’s, Alligator’s, Elephant’s, Cheetah’s, and Koala Bear’s. Which one of these 7 perfect animals will I use or will I use more than one. One however does fit perfectly with the brand and what I eventually want to turn it into.

I will leave you with this…….I am becoming more organized.

Hang Ten,

M