VEW.03 (very exciting week n.03)
I was never a big fan of writing sh*t, so I never know how to start these OBFCLOTHING blog posts or where they will take me. There are always a couple of points that I try to get across in every post and I hope you the viewer catch ’em. Without further ado I present you with this weeks VEW.03 aka V °3.
This week I needed to get a couple things done in order to launch my brand in Windsor, Ontario. No one can buy my sh*t if they can’t see it. Sent out a couple text messages and voilá, my good buddies @LiquidWild agreed to do the shoot for me. LiquidWild is run by a group of three rad dewds in Windsor Ontario who each bring something to the table. Together they form a company that has the capabilities of providing your brand with photo, video, web, graphic design, branding, and of course any social media needs. It was great working with these guys because it was organic, and we got done what was needed.
Another thing I had completed was a checklist for the lookbook photo shoot that will be taking place in Detroit Michigan. I went over this list a couple times and this week I will go over it once more. No date has been set thou, on my to do list is contact the photographer. I want to aim for a November 1st launch. Coming in at a strong second place of sh*t I need to get done is getting the tags sewn on. Half will be done this Tuesday, the other half as soon as he is done those. Coming in third is finding and ordering the packaging. As well wrapping all the t-shirts and getting them organized. If you follow me on Twitter you would have noted that I did make a pretty sweet inventory spreadsheet on excel that I am pretty proud of. My partner and I did some fine tuning this week and now it is f**k’n immaculate.
Below you will find an image of Sean photographing the OBF NATURALLY SELECTED // DODO CLUB shirt.
Now for the moment that changed my week completely. I made a breakthrough with what direction I want to go in with my brands logo. It all came about after I finished reading an issue of Frank151 which featured Nick Tershay aka Nicky Diamonds aka the founder of Diamond Supply Co. I felt really overwhelmed because I felt really connected with his story. So without hesitation I decided to message him on Instagram. To my surprise he responded back to me with some great words.
After receiving this response I got back to thinking about my brand. Since my brand is all about One Big Family and to get a big family you need population, and the only way to populate is birthing. BOOM! This brought me to mothers, and motherhood. I then proceeded to google top motherly animals in the animal kingdom. What I came across shocked me and steered me in the right direction. I landed on 7 animals which I was interested in attributing to my brand. They are as follows: Polar Bear’s, Octopuses, Orangutang’s, Alligator’s, Elephant’s, Cheetah’s, and Koala Bear’s. Which one of these 7 perfect animals will I use or will I use more than one. One however does fit perfectly with the brand and what I eventually want to turn it into.
I will leave you with this…….I am becoming more organized.